AQ Department Materials
AQ Department Materials
Freelance client: art direction, creative ideation, copywriting.
Freelance client: art direction, creative ideation, copywriting.
iamamy
After 10 years of silence, Pop-tarts Canada decided to dip their toes in the world of advertising. The goal was to create social videos that would engage their young demographic across Snapchat and TikTok. How could we make Pop-tarts top of mind for 13-18 year olds?
In the end the client was so impressed with the 3 options we presented, they decided to increase their budget and have us make two versions.
It was a personal win to have completely lead the creative on this from start to finish. With only 4 weeks total from brief to media delivery, we hit every deadline!
Creative Direction | Storyboarding | Ideation
Agency: Mixtape
Copywriter: Andrew Lindsay
Execution 1:
Flavour Portal
Insight:
Our Gen Z demographic wants products that take them out of the everyday.
Idea:
The taste of Pop-Tarts momentarily takes you to another world - a
better world, full of Pop-Tarty goodness.
Execution 2:
Senses
Insight:
Pop-tarts are the multi-sensory sweet treat to satisfy cravings.
Idea:
With ASMR trending on social for Gen Z audiences, we use that combined with dynamic shots to emphasize the effects Pop-tarts has on the eater's senses.
