The Marketing team at Kashi was looking for a refresh of a previous campaign they had done. Our task was to create a series of videos that felt like an extension to their last campaign, to be featured primarily on social.

The team put forward many new and interesting creative ideas, but in the end I lead the work with storyboards that cut to the point.

The new video work out preformed the pervious years work and ultimately lead more opportunities for the agency.

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Art Direction | Ideation | Storyboarding
Agency: Mixtape